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Cosmic Frivolity

Brands offer nonessential but indulgent items for missions to space

Implications - Brands are aiming to enhance the luxuriousness of space travel by creating indulgent items for astronauts to enjoy while they're on a mission. Though non-essential, these items are able to enhance the quality of life for these highly specialized professionals, and allow them to maintain the sense of normalcy and familiarity that can get lost during travel.
Workshop Question - How could your brand prioritize enhancing the quality of life of its consumers?
Trend Themes
1. Luxury Space Travel - Brands are creating indulgent items for astronauts to enhance the luxuriousness of space travel.
2. Improved Technology for Space Travel - Innovations like The Space Cup and crumb-free German rolls show that there are opportunities to enhance the quality of goods and services in space travel.
3. Space-themed Consumer Products - The introduction of space-themed products like Scrabble Space Edition and Mumm Grand Cordon Stellar indicate a growing interest in space exploration by consumers.
Industry Implications
1. Space Travel - The luxury items and improved technology could disrupt the space travel industry by making it more accessible to affluent customers.
2. Food and Beverage - New innovations like Vostok Space Beer and Bake in Space show opportunities to explore alternative ways of distributing and consuming food and drink in space.
3. Retail and Consumer Products - The introduction of Scrabble Space Edition and Mumm Grand Cordon Stellar demonstrate opportunities for companies to cater to the growing interest in space exploration by consumers.
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 47 Examples:
101,937 Total Clicks
Date Range:
Feb 17 — Oct 18
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Zero-Gravity Champagnes
Zero-Gravity Champagnes
Mumm Grand Cordon Stellar Offers a Reinvented Drinking Experience
In addition to catering to the consumer of today, Maison Mumm is looking ahead to the future with the introduction of Mumm Grand Cordon Stellar, which introduces an entirely reinvented drinking... MORE
Outer Space-Suited Board Games
Outer Space-Suited Board Games
Scrabble Space Edition is Ready for Use by Astronauts
The buzz surrounding interplanetary travel and an increased interest in space exploration has reinvigorated consumer intrigue regarding heading into outer space, so brands like Mattel are taking... MORE
Cosmic Beer Programs
Cosmic Beer Programs
Vostok Space Beer Aims to be the Premier Brew For Space Travel
Thanks to Australian start-up Vostok Space Beer, astronauts and other extraterrestrials may soon be able to enjoy a cold beer in the vacuum of outer space. This venture is being done in partnership... MORE
Extraterrestrial Baking Projects
Extraterrestrial Baking Projects
'Bake in Space' Aims to Give Astronauts Fresh Bread
Accepting the prestigious role of astronaut means making sacrifices to one’s quality of life—outer space affords few of the luxuries available down on terra firma—but the ‘... MORE
play_circle_filledLow-Gravity Coffee Cups
Low-Gravity Coffee Cups
'The Space Cup' Helps Astronauts Drink Coffee in Space
‘The Space Cup’ is a new development from researchers at Portland State University, who have successfully figured out a way that astronauts in space can drink coffee. Rather than being... MORE
Astronaut Make-Up Kits
Astronaut Make-Up Kits
NASA's Make-Up Kits Were Created For Women In Space
NASA’s make-up kits ensure that astronauts are well-groomed when they are in outer space. This idea dates back to 1978, when NASA stated its belief in how women would require a full make-up kit.... MORE

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