Indoor gyms adopt natural elements to enhance users' surroundings
Implications - Companies that offer indoor gyms or fitness classes are beginning to incorporate elements of nature into their designs, whether those include trees and plants, or fitness sessions with animals. These experiences cater to consumers seeking to tackle their health in a way that avoids the banalities of exercising, enhancing the efficacy of their workouts as a result.
Workshop Question - How could your brand incorporate more natural or experiential elements into the products, services or campaigns it offers?
Trend Themes
1. Natural Elements Integration - Indoor gyms are incorporating natural elements, like sand floors and vegetation, to enhance workout experiences.
2. Sustainability and Energy Efficiency - Eco-friendly, energy-efficient gyms are using human power to generate electricity, reducing their carbon footprint and potentially powering neighboring businesses and cities.
3. Integrated Fitness Spaces - Fitness studios are integrating workout areas and circulation spaces with jogging tracks, using bold color contrasts and interactive details to create a complete cycle involving a warmup, workout, cool-down, and post-workout relaxation.
Industry Implications
1. Fitness and Wellness - Fitness and wellness businesses can incorporate natural elements, eco-friendliness, and integrated fitness spaces to enhance workout experiences and reduce their carbon footprint.
2. Architecture and Design - Architects and interior designers can assist gyms and fitness studios in incorporating natural elements while creating energy-efficient, sustainable spaces with integrated fitness areas.
3. Travel and Hospitality - Hotels and airports can incorporate yoga and meditation areas, as well as temporary pop-up gyms, with natural elements to create calming, relaxing atmospheres for travelers.
6 Featured, 53 Examples:
168,608 Total Clicks
Date Range:
Oct 15 — Jul 18
Trending:
Warm
Consumer Insight Topics:
