Brands create snack lines targeting business professionals
Implications - Health-oriented consumers look for more targeted snack options designed to appeal to busy professionals. As such, brands are curating customizable snack options, delivery services and in-office services that allow consumers to think less about remaining full, focus more on their day-to-day work requirements. This new form of snacking will allow these professionals the freedom to eat healthy snacks and meals – simultaneously providing brands with a new outlet for curated product development.
Workshop Question - What part of your consumers' life are you not catering enough to? How can you resolve this?
Trend Themes
1. Personalized Snack Options - Brands are curating customizable snack options, delivery services and in-office services that allow consumers to think less about remaining full and focus more on their day-to-day work requirements.
2. Healthy and Organic Options - Snack delivery services such as Snackwize and Desk Nibbles offer office snack deliveries that are both healthy and delicious made from wholesome and organic options that don't sacrifice great taste in the process.
3. Smart Snacking Technologies - Smart snack fridges by Byte Foods utilize digitized menus and RFID tags on each food item inside making the food selection process seamless and easy to use on the go.
Industry Implications
1. Food and Beverage Industry - Companies in the food and beverage industry can explore opportunities in offering healthy and personalized snacks and meals that cater to busy professionals.
2. Technology Industry - The technology industry can create smart snack delivery and vending machines with intelligent systems that customize snack recommendations based on dietary preferences and personal tastes.
3. Subscription-based Services Industry - The subscription-based services industry can explore opportunities in providing office snack deliveries that cater to healthier options that are both convenient and prep-free.
