Alicia Silverstone and Garden of Life Collaborated on 'mykind Organics'
Laura McQuarrie — November 21, 2017 — Lifestyle
References: gardenoflife & livekindly.co
Actress, vegan, author and animal rights advocate Alicia Silverstone collaborated with Garden of Life to co-create 'mykind Organics,' a new line of multivitamins that are made with real, organic and non-GMO whole foods.
Some of the products in the mykind Organics range include Vitamin C sprays, prenatal tablets and gummies, all of which feature nourishing formulas that are packed with extracts and powders from fruits and vegetables. This list includes all-organic ingredients like kale, sea kelp, parsley, broccoli, ginger and more.
As Silverstone puts it, "there’s finally a multivitamin—Certified USDA Organic, Non-GMO Verified, certified vegan and certified gluten free, made from real, organic whole foods—that health-conscious moms like me can feel good about." Alongside the conscious options it offers women, mykind Organics also offers an array of products for men and children.
Some of the products in the mykind Organics range include Vitamin C sprays, prenatal tablets and gummies, all of which feature nourishing formulas that are packed with extracts and powders from fruits and vegetables. This list includes all-organic ingredients like kale, sea kelp, parsley, broccoli, ginger and more.
As Silverstone puts it, "there’s finally a multivitamin—Certified USDA Organic, Non-GMO Verified, certified vegan and certified gluten free, made from real, organic whole foods—that health-conscious moms like me can feel good about." Alongside the conscious options it offers women, mykind Organics also offers an array of products for men and children.
Trend Themes
1. Organic Vegan Vitamins - The collaboration between Alicia Silverstone and Garden of Life in creating 'mykind Organics' suggests an ongoing trend of catering to health-conscious consumers with organic, vegan vitamins.
2. Whole Food Formulas - The use of extracts and powders from fruits and vegetables in 'mykind Organics' exemplifies the trend towards incorporating whole food ingredients in vitamin supplements.
3. Certified Organic and Non-gmo - The emphasis on being Certified USDA Organic and Non-GMO Verified in 'mykind Organics' highlights the trend of consumers seeking reassurance and transparency in the products they buy.
Industry Implications
1. Health Supplements - The 'mykind Organics' line of vitamins opens up opportunities for the health supplement industry to develop more organic, vegan options to cater to the growing demand.
2. Natural Food and Beverage - The trend of incorporating whole food ingredients in 'mykind Organics' presents disruptive innovation opportunities for the natural food and beverage industry to expand into the supplement market.
3. Certification and Quality Assurance - The focus on certified organic and non-GMO ingredients in 'mykind Organics' suggests opportunities for industries involved in certification and quality assurance to provide their services in the supplement market.
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