This Dogfish Head Craft Brewery Beer Includes a Knife, Rope & Blanket
Laura McQuarrie — January 9, 2018 — Lifestyle
References: dogfish & foodandwine
In response to the question "What beer would you want with you if you were stuck on a desert island?" Dogfish Head Craft Brewery created its own survival beer. The product is touted as a "nutrient-rich survival beer" and comes in a limited-edition bottle that is packed with a Swiss army knife, a blanket and a rope.
The beer for survivalists is a Belgian-style fruit ale that is packed with nutrient-dense superfoods, such as blueberries, acai and goji berries, purple sweet potatoes, rose hips, chia seeds, flax seeds, as well as oats and the ancient grains spelt and quinoa.
'It’s The End of the Wort As We Know It' has been found to be a beer that is extremely rich in vitamins and contains 90% of one's recommended daily intake of folic acid. However, Dogfish Head Craft Brewery founder and CEO Sam Calagione notes that: "We are not making any health claims in association with this beer. We are merely sharing our brewing process and the culinary ingredients we chose for the recipe that are rich in alluring aromas and flavors."
The beer for survivalists is a Belgian-style fruit ale that is packed with nutrient-dense superfoods, such as blueberries, acai and goji berries, purple sweet potatoes, rose hips, chia seeds, flax seeds, as well as oats and the ancient grains spelt and quinoa.
'It’s The End of the Wort As We Know It' has been found to be a beer that is extremely rich in vitamins and contains 90% of one's recommended daily intake of folic acid. However, Dogfish Head Craft Brewery founder and CEO Sam Calagione notes that: "We are not making any health claims in association with this beer. We are merely sharing our brewing process and the culinary ingredients we chose for the recipe that are rich in alluring aromas and flavors."
Trend Themes
1. Nutrient-rich Survival Beers - An emerging trend in the beverage industry is the creation of nutrient-rich survival beers that are packed with superfoods, offering a functional and innovative twist to traditional beer offerings.
2. Limited-edition Packaging - Limited-edition packaging is becoming popular in the beer industry, with brands like Dogfish Head Craft Brewery using unique packaging, such as including a Swiss army knife, a blanket, and a rope, to attract consumers and create a memorable experience.
3. Functional Beer - The concept of functional beer, which incorporates health-enhancing ingredients like blueberries, acai, and goji berries, as well as oats and quinoa, is gaining traction, providing an opportunity for breweries to tap into the growing health-conscious market.
Industry Implications
1. Craft Brewery - Craft breweries have the opportunity to explore the creation of nutrient-rich survival beers, offering a unique and functional product that appeals to adventurous and health-conscious consumers.
2. Packaging - The packaging industry can leverage the trend of limited-edition packaging by collaborating with breweries to design innovative and themed packaging solutions, creating an enhanced consumer experience.
3. Superfood Products - The superfood industry can partner with breweries to develop functional beers that are fortified with nutrient-dense ingredients, expanding their product offerings and reaching a new customer base.
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