'In Your Mace' Uses Peppers and Spices Normally Seen in Pepper Sprays
Justin Lam — February 2, 2018 — Lifestyle
'In Your Mace' is the newest craft brew from Dogfish Head brewery and it boasts a powerful heat with its inclusion of powerful heat. Created in a partnership with Mace Security International, this coffee milk stout carries a moderate sweetness and gives off a note of spicy nutmeg, anise and espresso. The palette ends with a chili spiced finish that is meant to warm the mouth. It should be noted that the brew does not actually contain any pepper spray, but it is meant to entice fans of spice. With Dogfish Head's track record of delicious beers this product is sure to impress some and definitely scare off others.
The idea for In Your Mace came from a discussion between Dogfish owner Sam Calagione and Mace Security vice president Eric Crawford. The two met in high school and shared a passion for collaboration. While reminiscing over their younger days, the duo decided to create the spice laden beer with a combination of nutmeg spice and the natural oils used in Mace Brand Pepper spray. The levels of spice used in the brewing was so intense that all brewers were forced to wear full body suits, face masks and respirators.
The idea for In Your Mace came from a discussion between Dogfish owner Sam Calagione and Mace Security vice president Eric Crawford. The two met in high school and shared a passion for collaboration. While reminiscing over their younger days, the duo decided to create the spice laden beer with a combination of nutmeg spice and the natural oils used in Mace Brand Pepper spray. The levels of spice used in the brewing was so intense that all brewers were forced to wear full body suits, face masks and respirators.
Trend Themes
1. Spicy Craft Beer - Craft breweries can explore the use of unique ingredients like peppers and spices to create spicy craft beer that could attract adventurous beer enthusiasts.
2. Collaboration Between Brands - Brands from different industries can collaborate to create innovative products and reach new target markets, as seen in the partnership between Dogfish Head Brewery and Mace Security International.
3. Non-traditional Beer Flavors - Breweries can experiment with non-traditional flavors to create unique and innovative beer products that can attract a wider range of consumers.
Industry Implications
1. Craft Beer Industry - The craft beer industry can adopt the use of unique and intense spices and ingredients to create innovative products, as seen in In Your Mace by Dogfish Head Brewery.
2. Security Industry - The security industry can partner with brands from other industries to create unique products that showcase their brand and attract new customers, as exemplified by Mace Security International's collaboration with Dogfish Head Brewery.
3. Food Industry - The food industry can explore the use of non-traditional ingredients in their products, as seen in the use of nutmeg spice and natural oils in Mace Brand Pepper spray to create a unique beer flavor in In Your Mace by Dogfish Head Brewery.
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