Bombay Sapphire's 'Canvas Bar' Allows Patrons to DIY Drinks
Riley von Niessen — November 13, 2018 — Marketing
References: instagram & bombaysapphire
In order to give consumers more opportunity to experiment with the endless possibilities that can be created with Bombay Sapphire Gin, the iconic brand that's known for the world's most famous gin created the 'Canvas Bar.'
Named after the idea of a blank art canvas, the cocktail bar allows consumers to come in and try out different combinations, so that they can end up with a unique creation that's truly their own. Consumers can come in and order a unique cocktail that's created by award-winning bartenders, which they can then spruce up with their choice of flavor spritz, garnish, and more.
Canvas Bar is open from Thursday to Sunday weekly, and will remain open at 950 Queen Street West until November 25th. During this time, the featured bartenders will switch, allowing patrons to try out the creations from some of North America's Most Imaginative Bartenders.
Named after the idea of a blank art canvas, the cocktail bar allows consumers to come in and try out different combinations, so that they can end up with a unique creation that's truly their own. Consumers can come in and order a unique cocktail that's created by award-winning bartenders, which they can then spruce up with their choice of flavor spritz, garnish, and more.
Canvas Bar is open from Thursday to Sunday weekly, and will remain open at 950 Queen Street West until November 25th. During this time, the featured bartenders will switch, allowing patrons to try out the creations from some of North America's Most Imaginative Bartenders.
Trend Themes
1. Customized Cocktails - Opportunity for bars to offer customization options for customers, allowing them to create unique cocktails tailored to their preferences.
2. DIY Drinks - Potential for businesses to provide DIY drink experiences, where customers can experiment with different combinations and create their own unique beverages.
3. Collaborative Bar Experiences - Possibility for bars to collaborate with award-winning bartenders and rotate featured cocktails, providing customers with new and imaginative drinking experiences.
Industry Implications
1. Hospitality and Entertainment - Disruptive innovation opportunities for bars, restaurants, and entertainment venues to offer customized cocktail experiences, attracting customers seeking unique and interactive drinking experiences.
2. Alcohol Beverage - Potential for alcohol brands to promote DIY drink experiences and collaborate with bars to create innovative cocktail options and increase brand engagement.
3. Event Planning - Opportunity for event planners to incorporate customized cocktail bars into their events, providing guests with interactive and memorable drink experiences.
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