IMMORDL's Premium "Super Coffee Elixir" is Blended with Organic Herbs
Laura McQuarrie — April 28, 2017 — Lifestyle
IMMORDL brands itself as a creator of a coffee energy elixir that is blended with potent, organic super herbs. The premium beverage product blends organic Arabica coffee, ground chia seeds, maca, guarana seeds, Siberian roseroot, plus coconut milk, oil and nectar. The coffee elixir is processed with both aseptic equipment and HPP, a technique that is commonly used to preserve freshness and extend the shelf life of products.
As an energizing coffee drink that stands apart from others in this category in terms of its ingredients, processing and packaging, IMMORDL brands itself as an energy elixir that's ideal for drinking for workouts, or as needed for a boost. At this year's Natural Products Expo West in California, IMMORDL had weightlifter brand ambassadors promoting its drink.
As an energizing coffee drink that stands apart from others in this category in terms of its ingredients, processing and packaging, IMMORDL brands itself as an energy elixir that's ideal for drinking for workouts, or as needed for a boost. At this year's Natural Products Expo West in California, IMMORDL had weightlifter brand ambassadors promoting its drink.
Trend Themes
1. Organic Coffee Blends - The trend of combining organic coffee with super herbs is disrupting the traditional coffee industry and offering consumers a healthier alternative.
2. Functional Beverage Market - The rise of premium energy elixirs like IMMORDL's coffee drink showcases an opportunity for growth in the functional beverage industry.
3. Aseptic Processing and HPP - The adoption of aseptic processing and HPP technology in the production of coffee elixirs presents a disruptive innovation opportunity for the food processing industry.
Industry Implications
1. Coffee - The coffee industry can explore the incorporation of organic super herbs to create new and unique flavors for health-conscious consumers.
2. Functional Beverages - The functional beverage industry can capitalize on the demand for premium energy elixirs by introducing innovative and nutritious drink options.
3. Food Processing - The food processing industry can leverage aseptic processing and HPP technology to extend the shelf life of various products, including coffee-based beverages.
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