Fly Gum is Packed with Caffeine and Vitamins
Michael Hemsworth — November 12, 2018 — Lifestyle
References: foodbev
Supplements have become quite popular with consumers seeking ways to avoid certain unpleasant life experiences, which is what Fly Gum aims to help do.
The gum is sugar-free, sweetened with xylitol and features a liquid core that is packed with both caffeine and B vitamins that will help the chewer to stave off the negative effects of jet lag. The gum is reported to have a pleasant, refreshing taste profile that isn't changed by the caffeine and vitamins in the mix to make it a must-have for avid travelers.
Speaking on the new chewing gum, Apollo Brands CEO and Founder, Troy Widgery, said, "Our team often travels internationally to events and chewing Fly Gum upon landing really helps our energy and focus. Every traveller wants to beat jet lag, get the most out of adventure travel, or be sharp and focused for business.”
The gum is sugar-free, sweetened with xylitol and features a liquid core that is packed with both caffeine and B vitamins that will help the chewer to stave off the negative effects of jet lag. The gum is reported to have a pleasant, refreshing taste profile that isn't changed by the caffeine and vitamins in the mix to make it a must-have for avid travelers.
Speaking on the new chewing gum, Apollo Brands CEO and Founder, Troy Widgery, said, "Our team often travels internationally to events and chewing Fly Gum upon landing really helps our energy and focus. Every traveller wants to beat jet lag, get the most out of adventure travel, or be sharp and focused for business.”
Trend Themes
1. Supplement Chewing Gums - Creating additional value propositions around daily routines like chewing gum presents an opportunity for brands to popularize unconventional delivery methods of essential vitamins and minerals.
2. Caffeinated Chewing Gum - Capitalizing on the growing demand for functional foods, the use of caffeine in non-traditional food formats presents innovative possibilities for brands aiming to break into the supplements industry.
3. Jet Lag Remedies - As travel becomes more frequent, creating disruptive, go-to solutions that are convenient to use and offer timely relief to a widely-experienced problem like jet lag presents an opportunity for savvy entrepreneurs.
Industry Implications
1. Supplements - Offering supplements in unconventional formats, like chewing gum, can be an effective way for supplement brands to reach a wider audience.
2. Food and Beverage - Innovative and functional food formats have strong potential and can provide great value to consumers, presenting new opportunities for companies within the food industry.
3. Travel and Tourism - As the travel and tourism industry continues to grow, entrepreneurs have the opportunity to provide innovative solutions to common travel problems like jet lag.
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