The New Asahi Super Dry Packaging is Florally Infused for Spring
Michael Hemsworth — January 23, 2018 — Lifestyle
References: asahibeer.co.jp & en.rocketnews24
The new Asahi Super Dry packaging has been unveiled by the brand with a cherry blossom-themed aesthetic that will have fans of the brand longing for the upcoming season.
The beer has been announced in unison with the Sakura no Utage (Cherry Blossom Banquet) beer that is a new addition to the Clear Asahi happoshu (low-malt beer) lineup. The various beers come in bottles and cans respectively, and have been emblazoned with the imagery of the iconic cherry blossom to make them the perfect libation to pick up in anticipation of spring.
The new Asahi Super Dry packaging design is set to start hitting the shelves before the end of the month but only for a limited time.
The beer has been announced in unison with the Sakura no Utage (Cherry Blossom Banquet) beer that is a new addition to the Clear Asahi happoshu (low-malt beer) lineup. The various beers come in bottles and cans respectively, and have been emblazoned with the imagery of the iconic cherry blossom to make them the perfect libation to pick up in anticipation of spring.
The new Asahi Super Dry packaging design is set to start hitting the shelves before the end of the month but only for a limited time.
Trend Themes
1. Seasonal-themed Branding - Brands can maximize the potential of limited seasonal offerings by creating packaging designs and themes that resonate with customers' emotional attachment to certain seasons or holidays to increase sales
2. Incorporating Iconic Imagery in Branding - Incorporating iconic, recognizable imagery into packaging or promotional materials, such as the cherry blossom imagery in Asahi's new beer packaging, can help establish brand recognition and help the product stand out on shelves.
3. Offering Limited-time Editions - Brands can create excitement and urgency among customers by introducing limited-time edition products that are only available for a short window, driving an increase in sales and potentially attracting new customers.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage companies can create seasonally themed packaging designs and limited-edition products to drive sales and capture market share in a highly competitive industry.
2. Consumer Packaged Goods - Consumer packaged goods companies can leverage seasonal themes, such as the cherry blossom theme in Asahi's new beer packaging, to spark conversations about their products on social media and other online platforms, increasing brand awareness and customer engagement.
3. Marketing and Advertising - Marketing and advertising companies can help brands develop creative, visually appealing, and seasonally relevant packaging designs and promotional materials that attract customers and increase brand recognition and sales.
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