Consumers adopt systems for cultivating their own vegetables at home
Implications - As consumers are looking for innovative systems that allow them to grow herbs and produce at home, many are embracing indoor growing for cooking and medicinal purposes. Often purchased in kits that provide all the necessary supplies, these products allow consumers to access healing properties through culinary means. This progression speaks to the interest, especially in older consumers, in consuming products with a more pointed focus on purity as well as medicinal benefit.
Workshop Question - How is your brand catering to the hyper-natural movement?
Trend Themes
1. Indoor Agriculture - The trend of growing plants and herbs indoors has taken off, with various technologies and kits allowing consumers to cultivate their own produce even in small living spaces.
2. 3d-printing in Food - Innovative uses of 3D-printing technology in food products have emerged, providing unique food experiences and possibilities for personalized nutrition.
3. AI-powered Indoor Gardens - Artificial intelligence is being integrated into indoor gardening systems, allowing for the creation of highly effective air purifiers that can also function as stylish decor.
Industry Implications
1. Agriculture - The agriculture industry can adapt and incorporate indoor gardening, 3D-printing technology and AI-powered solutions to improve crop cultivation and provide consumers with unique food experiences.
2. Home and Garden - This industry can provide various products and solutions for the trend of indoor agriculture, such as gardening kits, hydroponic systems, and decorative garden features integrated with AI technology.
3. Health and Wellness - Consumers' growing concerns about health and wellness provide opportunities for industries to offer products that cater to personalized nutrition, such as 3D-printed food and air-purifying indoor gardens.
