This Stunt from OREO Takes Cookie Dunking to New Heights
Laura McQuarrie — March 8, 2017 — Marketing
References: mondelez.promo.eprize & youtube
In celebration of National OREO Cookie Day and its 105th Birthday on March 6th, OREO decided to create an all-new, epic cookie-dunking stunt.
As part of some of the outrageously fun ways that the OREO Dunk Challenge is inspiring people to dip their favorite cookie in milk, OREO created The Drone Dunk. This stunt involved dressing up a fleet of drones line giant black and white cookies, flying them high into the NYC skyline and dropping real OREO cookies into thousands of milk-filled cups lined up below.
In the same way that this height-defying cookie-dunking stunt was pulled off successfully, OREO wants to see how its loyal fans perform their own imaginative cookie dunks, which can be shared to social media using the #OreoDunkSweepstakes hashtag for the chance to win great prizes.
As part of some of the outrageously fun ways that the OREO Dunk Challenge is inspiring people to dip their favorite cookie in milk, OREO created The Drone Dunk. This stunt involved dressing up a fleet of drones line giant black and white cookies, flying them high into the NYC skyline and dropping real OREO cookies into thousands of milk-filled cups lined up below.
In the same way that this height-defying cookie-dunking stunt was pulled off successfully, OREO wants to see how its loyal fans perform their own imaginative cookie dunks, which can be shared to social media using the #OreoDunkSweepstakes hashtag for the chance to win great prizes.
Trend Themes
1. Drone Advertising - Using drones to drop promotional items into crowds at events presents disruptive innovation opportunities for advertisers.
2. Social Media Challenges - Creating unique challenges like the #OreoDunkSweepstakes on social media can generate buzz and engagement for brands.
3. Immersive Marketing Stunts - Executing eye-catching stunts like The Drone Dunk can captivate audiences and create memorable brand experiences.
Industry Implications
1. Advertising - The use of drone advertising can revolutionize traditional methods by reaching wider audiences with targeted messaging.
2. Food & Beverage - Food and beverage companies can leverage social media challenges to engage with consumers and promote their products.
3. Event Marketing - Creating immersive marketing stunts can attract attention and generate excitement at various events and trade shows.
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