Online retailers develop a physical presence with in-person marketing
Implications - Beyond extending their presence into the physical world with brick-and-mortar store locations, many online retailers are also turning to in-person marketing and publicity stunts. This approach offers surprise, delight and novelty for unsuspecting consumers, who typically seek out online brands on an as-needed basis. Offline marketing ultimately ensures that brands are building true relationships and staying top-of-mind with consumers in all contexts.
Workshop Question - If you were to launch an offline marketing campaign, what would you do and how would you leverage it to build relationships with your customers?
Trend Themes
1. Offline Marketing - Online retailers are employing offline marketing strategies, such as in-person marketing and publicity stunts, to extend their presence beyond brick-and-mortar store locations.
2. Creative Retail Experiences - Retailers are creating unique and memorable experiences for consumers through playful street art manipulations and mobile discount stores, providing disruptive innovation opportunities.
3. Brand Awareness Campaigns - Web retailers are launching brand awareness campaigns through web retailer murals, enabling consumers to interpret and engage with the brand.
Industry Implications
1. Marketing and Advertising - Employing offline marketing strategies can help businesses build true relationships with consumers and remain top-of-mind in all contexts.
2. Retail - Creating unique retail experiences through playful street art manipulations and mobile discount stores can create buzz and excitement around the brand.
3. E-commerce - Launching brand awareness campaigns through web retailer murals can increase brand engagement and provide opportunities for customers to interpret the brand.
4 Featured, 35 Examples:
381,257 Total Clicks
Date Range:
Jan 14 — Feb 16
Trending:
Average
Consumer Insight Topics:
