Both the hearing impaired and the hearing demand more controlled aids
Implications - Up until this point, tech dedicated to improved hearing aimed for clarity and enhancement; the digital age has ushered in a new era of precision hearing, allowing consumers to focus in on -- or block out -- specific sounds. This speaks to the pattern of hyper-curation, wherein consumers are comfortable taking the driver's seat with all experiences.
Workshop Question - How can your brand cater to consumers' desire for experiences that require little effort on their part?
Trend Themes
1. Precision Hearing - The trend of hyper-curation has led to precision hearing technology that allows consumers to focus in on or block out specific sounds, creating disruptive innovation opportunities in the hearing aid industry.
2. High-tech Noise Cancellation - Technological advancements in noise-canceling devices have led to the development of high-tech noise-filtering helmets, sound-focusing earplugs, and attachable mobile microphones, presenting disruptive innovation opportunities in the audio and mobile industries.
3. Vehicular Noise Control Systems - Growing concerns about vehicular noise pollution have led to the development of the Hornet Advanced Noise Control System, which uses technology to encourage vehicle manufacturers and owners to keep their noise footprint down, creating disruptive innovation opportunities in the automotive and transportation industries.
Industry Implications
1. Hearing Aid Industry - Precision hearing technology presents an opportunity for disruption and growth in the hearing aid industry as consumers demand more control and customization in their hearing aids.
2. Audio Industry - Advancements in high-tech noise-canceling devices have created opportunities for disruption and growth in the audio industry as consumers seek out better quality sound experiences.
3. Mobile Technology Industry - The development of attachable mobile microphones for smartphones presents an opportunity for disruption and growth in the mobile technology industry as consumers demand better quality audio recording capabilities.
