Google and OREO Joined to Create Unique Way to Do an OREO Dunk
Laura McQuarrie — February 22, 2017 — Tech
References: oreospacedunk
An OREO dunk is an essential part of the ritual that surrounds eating this particular cookie, so Google and OREO now want challenge people around the world with the 'OREO Space Dunk.'
By visiting the OREO Space Dunk from a smartphone, cookie lovers will have the chance to perform a digital cookie dunk. As Google Earth and Google Street View are integrated into the experience, motion detection technology and geo-location makes each and every user experience highly personalized.
To perform a virtual cookie dunk, an OREO fan must "scan" a real OREO cookie to unlock the experience. From there, fans must swing their phone to set a trajectory—the better the swing, the further the virtual cookie will fly into outer space before falling into a glass of milk.
By visiting the OREO Space Dunk from a smartphone, cookie lovers will have the chance to perform a digital cookie dunk. As Google Earth and Google Street View are integrated into the experience, motion detection technology and geo-location makes each and every user experience highly personalized.
To perform a virtual cookie dunk, an OREO fan must "scan" a real OREO cookie to unlock the experience. From there, fans must swing their phone to set a trajectory—the better the swing, the further the virtual cookie will fly into outer space before falling into a glass of milk.
Trend Themes
1. Digital Dunking Challenges - As digital experiences become more prevalent, there is an opportunity for companies to create playful challenges that engage consumers and build brand loyalty.
2. Personalized Experiences - By integrating motion detection and geo-location technologies, companies can create highly personalized experiences that differentiate their products and services.
3. Mobile Augmented Reality - Mobile augmented reality can provide a platform for companies to create immersive campaigns that blend the digital and physical worlds.
Industry Implications
1. Food and Beverage - Food and beverage companies can leverage digital technologies to create unique and engaging experiences that deepen consumer engagement and build brand loyalty.
2. Advertising and Marketing - As digital experiences become more prevalent, advertising and marketing agencies can help their clients create unique and memorable campaigns that stand out in crowded markets.
3. Technology - As augmented reality and other advanced technologies continue to evolve, there is an opportunity for technology companies to develop new platforms and tools that enable creative expression and engagement.
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