Consumers embrace social media with location-based image sharing
Implications - As consumers look for new ways to share their images online, many are embracing GPS-powered social platforms that use geotagging to provide more condensed selections of content. Often involving geotagged locations at which users will "drop" digital photographs for others to "find," such innovative photography-based social networks suggest an interest in organic interaction with other users as mainstream alternatives continue to become more saturated. This progression suggests a consumer interest in mobile applications that highlight curated selections of user-generated content as a means to cultivating community around shared interests.
Workshop Question - What are three ways your brand could integrate location-based sharing into your brand's social media marketing plan?
Trend Themes
1. Geotagged Social Networking - Opportunity for mobile applications that highlight curated selections of user-generated content to cultivate community around shared interests.
2. Location-based Photo Apps - Potential for apps using beacon technology or ambient location tracking to create a social photo experience that rivals mainstream alternatives.
3. Social AR Geolocation Apps - Augmented reality technology can be leveraged to create location-based conversations and social experiences for users in various communities and neighborhoods.
Industry Implications
1. Social Networking - Social networking platforms can incorporate geotagging and location-based features to create an enhanced, immersive user experience.
2. Travel and Tourism - Ambient location tracking and geotagging technology can be used to create innovative mobile apps for tracking and sharing travel experiences.
3. Food and Beverage - Location-based apps that connect users with local chefs and homemade meal options can be leveraged to create a community of food lovers and support local businesses.
7 Featured, 62 Examples:
102,569 Total Clicks
Date Range:
Jan 15 — Apr 17
Trending:
Mild
Consumer Insight Topics:
