This In-Store Station Celebrates Half a Century of Heinz Beanz' Iconic Slogan
Laura McQuarrie — March 15, 2017 — Lifestyle
References: kraftcanada & eventmagazine
In celebration of it being 50 years since the 'Beanz Means Heinz' slogan was launched, Heinz is celebrating Heinz Beans with a month-long in-store pop-up at Selfridges' Oxford Street store in London.
In keeping with the theme of its iconic slogan, the pop-up is set to serve only bean-based dishes that are spelled with a "Z" at the end, such as Beanz with crispy bacon and Beanz with smoked ham hock. As well as showing off some of the ways that people have enjoyed Heinz Beanz over the last half a century, the pop-up is meant to inspire Londoners with simple meals with a modern twist that they can make at home.
For the duration of the month-long celebration, limited-edition cans labeled 'Eggz,' 'Spudz,' 'Famz' and more will also be available for purchase at the shop.
In keeping with the theme of its iconic slogan, the pop-up is set to serve only bean-based dishes that are spelled with a "Z" at the end, such as Beanz with crispy bacon and Beanz with smoked ham hock. As well as showing off some of the ways that people have enjoyed Heinz Beanz over the last half a century, the pop-up is meant to inspire Londoners with simple meals with a modern twist that they can make at home.
For the duration of the month-long celebration, limited-edition cans labeled 'Eggz,' 'Spudz,' 'Famz' and more will also be available for purchase at the shop.
Trend Themes
1. Bean-based Cuisine - Explore innovative bean-based dishes and recipes that offer a modern twist on classic meals.
2. Unique Pop-up Experiences - Discover the potential for creating in-store pop-ups that celebrate iconic slogans and engage customers.
3. Limited-edition Packaging - Unleash the power of limited-edition packaging to create buzz and drive sales for your product.
Industry Implications
1. Food and Beverage - Incorporate bean-based cuisine into your menu offerings or develop new products with a focus on beans.
2. Retail - Create unique and engaging pop-up experiences within your store to attract and engage customers.
3. Packaging - Leverage limited-edition packaging to create excitement and drive sales in the food and beverage industry.
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