Consumers turn to online services for unconventional products
Implications - As online grocery ventures slowly begin to enter mainstream consciousness, many consumers are rethinking the types of products that can be purchased online, such as fresh flowers or local produce. The early adopters of these services tend to go for a "straight-from-the-source" mentality, opting for branded web stores, subscriptions and communities that offer convenience without betraying their ongoing desire for authenticity.
Workshop Question - What is your brand's relationship with authenticity?
Trend Themes
1. Online Farmers' Markets - The trend of online farmers' markets offers an opportunity for businesses to provide a convenient, straight-from-the-source solution to consumers.
2. Sustainable Flower Subscriptions - Offering a convenient floral subscription service with sustainably sourced flowers provides a unique selling point to customers concerned with ethical and eco-friendly practices.
3. Web-based Farmers Markets - Web-based farmers markets can offer a one-stop-shop for gardening and farming products, appealing to consumers who want to grow their own food or create sustainable landscapes.
Industry Implications
1. E-commerce - The rise of these online services suggests an opportunity to capitalize on the shift towards e-commerce for unconventional products.
2. Agriculture - The trend of web-based farmers markets highlights an opportunity to innovate in the agriculture industry by connecting producers and consumers in new ways.
3. Sustainability - The focus on sustainability, ethical sourcing, and eco-friendly practices in these examples highlights an opportunity for businesses to differentiate themselves and appeal to consumers concerned with environmental impact.
