Consumers eschew traditional media in favor of curated content
Implications - Rather than being bombarded by traditional media outlets, modern consumers are using inventive methods to stay informed. Through personalization and curation tools, consumers are able to effectively fine tune their media consumption for the modern age. Living in the digital age, time-strapped consumers often rely on third-party services to ensure they are receiving the most targeted information according to specified interests.
Workshop Question - How could you further hone in on your consumers' specific interests?
Trend Themes
1. Curated Media - Personalization and curation tools are being used to fine tune media consumption for modern consumers.
2. Interactivity and Engagement - New generation of news consumers value interactivity and engagement with news stories.
3. Artificial Intelligence - News bots leverage artificial intelligence to deliver news and filter articles to consumers.
Industry Implications
1. Media Industry - Curating media is disrupting traditional media outlets.
2. Technology Industry - New personalized apps and AI news bots are being developed, leveraging the latest technologies.
3. Marketing Industry - Interactivity and engagement with news stories is being leveraged by marketers to improve content engagement.
6 Featured, 36 Examples:
42,288 Total Clicks
Date Range:
Sep 15 — Jun 16
Trending:
Untested
Consumer Insight Topics:
