The Lightcase '#Flatlay' Makes a Popular Perspective a Cinch
Michael Hemsworth — September 7, 2016 — Tech
References: kickstarter & thegadgetflow
Lightcase changed the game prior when it came to social media photography booths with the Lightcase and Lightcase Pro, but now the brand is looking to expand its options.
The Lightcase '#Flatlay' looks to make the flatlay Instagram photography trend an easier feat to achieve by offering a large display area in a simple booth design.
Flatlay is the social media photography trend that sees multiple items laid flat, arranged in a certain order or by color/shape and photographed from the top. The Lightcase '#Flatlay' makes this a much easier perspective to achieve by providing all the necessary tools to get started.
The Lightcase '#Flatlay' takes just 30-seconds to assemble and is currently available for preorder on Kickstarter with the estimated delivery set for December of this year.
The Lightcase '#Flatlay' looks to make the flatlay Instagram photography trend an easier feat to achieve by offering a large display area in a simple booth design.
Flatlay is the social media photography trend that sees multiple items laid flat, arranged in a certain order or by color/shape and photographed from the top. The Lightcase '#Flatlay' makes this a much easier perspective to achieve by providing all the necessary tools to get started.
The Lightcase '#Flatlay' takes just 30-seconds to assemble and is currently available for preorder on Kickstarter with the estimated delivery set for December of this year.
Trend Themes
1. Social Media Photography Booths - Opportunity for disruptive innovation in the events industry with more affordable and customizable social media photography booths
2. Flatlay Photography - Opportunity for disruptive innovation in the retail industry by incorporating flatlay photography in product displays and social media marketing
3. DIY Photography Equipment - Opportunity for disruptive innovation in the photography industry with the rise of DIY and affordable equipment options like Lightcase '#Flatlay'
Industry Implications
1. Events - The events industry can take advantage of the trend towards social media photography booths to offer more interactive and engaging event experiences
2. Retail - The retail industry can benefit from incorporating flatlay photography in product displays, marketing, and social media to showcase products in an eye-catching way
3. Photography - The photography industry can explore more affordable and DIY options for photography equipment to make the art form more accessible to a broader audience
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