Interactive billboard advertisements offer consumers food & beverage samples
Implications - As brands look for ways to create memorable moments with consumers, many are opting for interactive outdoor advertisements that dispense samples of food and beverage products. Brands are aiming to connect with consumers as they are going about their daily routine, rather than on an as-needed basis. Overall, this demonstrates the mission by brands to assert themselves into the lives of consumers in a way that is both natural yet ubiquitous.
Workshop Question - If your brand was to utilize a billboard to connect with consumers, how would you make it engaging?
Trend Themes
1. Interactive Advertising - As brands look for ways to create memorable moments with consumers, many are opting for interactive outdoor advertisements that dispense samples of food and beverage products.
2. Gamification of Advertising - Reebok's use of gamified and interactive branding is a great way to gain consumer interest while promoting a new sneaker in an experiential way.
3. Artful Advertising - Kabuto Noodles' artful and interactive billboard was designed to promote calmness in London and was an example of how creative advertising can be used to promote a brand and a message.
Industry Implications
1. Advertising - This trend heavily influences outdoor advertising industry as businesses look for ways to make their campaigns memorable, impactful, and experiential.
2. Food & Beverage - Interactive billboards offering free samples of food and beverages prove to be an effective strategy for companies looking to increase their brand awareness.
3. Sportswear - The gamification of advertising through interactive campaigns and challenges is an innovative approach for sportswear companies looking to promote their products in a playful manner.
5 Featured, 40 Examples:
332,601 Total Clicks
Date Range:
Apr 15 — Jun 16
Trending:
Warm
Consumer Insight Topics:
