Consumers turn to fitness garments that incorporate long-term wellness
Implications - As fitness culture becomes more extreme and competitive, consumers are looking for apparel that boosts comfort in addition to performance and style. This progression suggests not only that fitness apparel has become more of a long-term investment, but that the desire for products with built-in preventative features is continuing to grow as consumers become more proactive about their health.
Workshop Question - What consumer worry does your brand alleviate? How could you communicate that to consumers explicitly?
Trend Themes
1. Preventative Apparel - Consumers are adopting apparel products that feature anti-bacterial, anti-odor and breathable materials that help prevent injuries and blisters by reducing friction and delivering comfort during long activities.
2. Personalized Comfort - Brands are incorporating ergonomic methods and materials to create athletic gear that delivers personalized comfort to athletes, improving their fitness journey.
3. Hygienic Workout Wear - Fitness brands are increasingly using materials like bamboo and woolen blends to promote breathability, hygiene and comfort in athletic wear.
Industry Implications
1. Athletic Wear Industry - Proactive and innovative companies in athletic industry can leverage new innovative materials and supportive design methods to appeal to consumers who want to invest in comfortable and long-lasting fitness apparel.
2. Footwear Industry - Manufacturers of fitness footwear can benefit from this trend by incorporating new materials and designs adapted for ventilation, moisture and bacterial resistance, blurring the line between textile and footwear production.
3. Sports Accessories Industry - Brands focused on producing sport accessories such as socks or protective pads, can leverage materials like silicone and smart algorithms to offer injury prevention personalized for each athlete and team sport.
4 Featured, 16 Examples:
83,605 Total Clicks
Date Range:
Feb 16 — Feb 16
Trending:
Mild
Consumer Insight Topics:
