Suggestive imagery uses risqué themes to cater to more intimate desires
Implications - Attempting to go beyond the surface level appeal of ordinary product designs, brands are targeting consumers through deeper desires and passions that they can identify with. The use of seductive imagery, such as womanly features and risqué clothing, utilizes elements of sex appeal to draw in male consumers who are drawn to provocative elements, reflecting a move towards more intimately exposed forms of imagery.
Trend Themes
1. Sensual Branding - Brands are targeting consumers through deeper desires and passions by using seductive imagery and elements of sex appeal.
2. Suggestive Packaging - Product packaging is becoming more provocative and seductive by utilizing lingerie graphics and suggestive branding strategies.
3. Heat-triggered Paint Technology - Heat-sensitive paint technology is being used creatively to tie art and product together, leading to innovative and interactive designs.
Industry Implications
1. Food and Beverage - Industries such as food and beverage are utilizing sensual and suggestive branding to target consumers with an appreciation for provocative design.
2. Fashion - The use of lingerie graphics and seductive imagery in product packaging is appealing to consumers with an interest in fashion and burlesque styles.
3. Art and Design - Innovative uses of heat-sensitive paint technology in product design lead to more interactive and unique art and design opportunities.
