CNCRT Body Balm Packaging is Made Solid and Sturdy to Attract Male Consumers
Amelia Roblin — December 12, 2012 — Fashion
References: studiobium & packagingoftheworld
It's only relatively recently that the demand and sales for men's bathroom products have increased dramatically. CNCRT Body Balm packaging would enter into the market with a clever brand identity technique, appealing to those male buyers who might still be disinterested with special detergents and creams.
Yoshifumi Yokoyama's design embodies a burliness and a durability and it goes very much against the merchandizing conventions typically associated with feminine items. Concrete was cast into hollow rectangular prisms of a dark and stony gray with hard edges and sharp corners. If it weren't for the push administering top, one would hardly assume that something as soft as lotion might be stored inside CNCRT Body Balm packaging.
One would hope that refills would come in recyclable containers since these solid dispensers are hard-wearing enough for repeated reuse.
Yoshifumi Yokoyama's design embodies a burliness and a durability and it goes very much against the merchandizing conventions typically associated with feminine items. Concrete was cast into hollow rectangular prisms of a dark and stony gray with hard edges and sharp corners. If it weren't for the push administering top, one would hardly assume that something as soft as lotion might be stored inside CNCRT Body Balm packaging.
One would hope that refills would come in recyclable containers since these solid dispensers are hard-wearing enough for repeated reuse.
Trend Themes
1. Men's Bathroom Products - Disruptive innovation opportunity: Develop innovative packaging designs that appeal to male consumers and challenge traditional branding conventions.
2. Concrete Packaging - Disruptive innovation opportunity: Explore the use of unconventional materials like concrete for packaging, creating a unique and sturdy product presentation.
3. Refillable Packaging - Disruptive innovation opportunity: Design refillable packaging options that promote sustainability and reduce waste, aligning with eco-conscious consumer preferences.
Industry Implications
1. Personal Care - Disruptive innovation opportunity: Personal care brands can leverage innovative packaging to target male consumers and differentiate their products in a competitive market.
2. Packaging and Design - Disruptive innovation opportunity: Packaging and design companies can explore new materials and creative approaches to appeal to diverse consumer demographics and enhance brand messaging.
3. Sustainable Packaging - Disruptive innovation opportunity: Sustainable packaging industry can focus on developing refillable and reusable options that promote environmental responsibility and cater to consumer demand for eco-friendly practices.
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