'Naturally Cool Kids' Packaging Surpasses its Competition
Amelia Roblin — May 14, 2011 — Life-Stages
References: thebiggerboat & thedieline
Looking at 'Naturally Cool Kids' packaging, you might be inclined to assume that it's another line of mainstream sunscreens with a cheery appearance designed to distract you from harmful ingredients. Parents can rest assured, however, because these vividly colored bottles and tubes contain a purely organic recipe.
The Bigger Boat Creative Digital Agency worked on the brand identity for these specialized sunscreens, lotions, body washes and insect repellants, and its major concern was to steer clear from the sterile appearance of most natural product merchandizing. Stepping away from the overused browns and greens, 'Naturally Cool Kids' packaging is purple, green, yellow, blue and orange. It's more appealing to children, and catches the eye like the items of questionable integrity one shelf over.
The Bigger Boat Creative Digital Agency worked on the brand identity for these specialized sunscreens, lotions, body washes and insect repellants, and its major concern was to steer clear from the sterile appearance of most natural product merchandizing. Stepping away from the overused browns and greens, 'Naturally Cool Kids' packaging is purple, green, yellow, blue and orange. It's more appealing to children, and catches the eye like the items of questionable integrity one shelf over.
Trend Themes
1. Organic Kids Skincare - Disruptive innovation opportunity: Develop new and innovative organic skincare products specifically designed for children, with appealing packaging and safe ingredients.
2. Colorful Packaging - Disruptive innovation opportunity: Create vibrant and eye-catching packaging for consumer products, moving away from traditional and dull designs.
3. Natural Product Merchandising - Disruptive innovation opportunity: Redesign the marketing and branding strategies for natural products to stand out from competitors and attract consumer attention.
Industry Implications
1. Skincare - Disruptive innovation opportunity: Introduce new organic skincare products and packaging techniques to capture the growing market demand for safe and eco-friendly skincare options.
2. Packaging - Disruptive innovation opportunity: Develop innovative and visually appealing packaging solutions that cater to the preferences of children and differentiate products from competitors.
3. Marketing and Branding - Disruptive innovation opportunity: Offer specialized marketing and branding services to natural product companies, helping them create compelling visual identities and differentiate themselves in the market.
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