Brands appeal to social media-obsessed youth using personal mementos
Implications - Personalized gifts are not a new innovation, but the means by which they are created is, as consumers shift towards using social media to remember moments or vacations. Placing the responsibility in the hands of patrons, brands are allowing consumers to upload personal photos of vacations or events from smart devices to capture moments and simultaneously create takeaway souvenirs.
Trend Themes
1. Social Media Personalization - Brands are allowing consumers to upload personal photos to create products such as souvenirs and phone cases, using social media for memory recall and personal mementos that lead to bespoke products
2. Personalized Complements - Personalizing everyday items allow for a more sentimental present, creating a heartfelt engagement and increasing the emotional cost associated with the item. This trend can lead to the creation of more bespoke products in the everyday items industry.
3. Digital Product Personalization - Digitizing content allows for the creation of physical personalized products, bridging the gap between social media and the physical world, providing an opportunity for companies to create innovative products.
Industry Implications
1. Photography - As digital and social media platforms grow in popularity, the photography industry benefit from an increase in demand for capturing quality memories.
2. Gifts - Personalized bespoke gifts are the new trend, providing consumers with a unique experience and increasing emotional ties to the process and end product, presenting new opportunities for the gift industry.
3. Printing - The industry of printing is being reshaped by new trends that include personalized printing, with a focus on social media platforms and digitized content as an innovative avenue for print and promotional work.
6 Featured, 52 Examples:
552,423 Total Clicks
Date Range:
May 13 — Mar 14
Trending:
Average
Consumer Insight Topics:
