The Pantyhose Soda Can Design is an Example of Suggestive Marketing
Jana Pijak — September 16, 2014 — Lifestyle
References: awesomeinspiration.net & packagingoftheworld
This Pantyhose Soda can packaging embraces a suggestive marketing strategy. Conceived by Russian designer Ramm ND, these tallboys leave little to the imagination and are adorned with sultry lingerie graphics of garters and fishnet stockings.
Inspired by lace hosiery accessories, these Pantyhose Soda cans are set to catch the eye of male consumers while appealing to the feminine soda drinker with an appreciation for fashion. Whether you're a fan of burlesque styles or someone who appreciates suggestive branding, you're sure to love this fun concept that markets a seemingly innocent drink in a provocative way.
This risque marketing strategy is exciting and daring, ensuring consumers pay attention to a product that may have otherwise been overlooked.
Inspired by lace hosiery accessories, these Pantyhose Soda cans are set to catch the eye of male consumers while appealing to the feminine soda drinker with an appreciation for fashion. Whether you're a fan of burlesque styles or someone who appreciates suggestive branding, you're sure to love this fun concept that markets a seemingly innocent drink in a provocative way.
This risque marketing strategy is exciting and daring, ensuring consumers pay attention to a product that may have otherwise been overlooked.
Trend Themes
1. Suggestive Marketing - Embracing suggestive marketing strategies to catch consumer attention and differentiate products.
2. Visual Branding - Utilizing visually provocative designs to create a memorable brand identity and attract customers.
3. Gender-targeted Advertising - Customizing marketing tactics to appeal to specific genders and their preferences.
Industry Implications
1. Beverage - Opportunities to disrupt the beverage industry by reimagining product packaging and marketing approaches.
2. Fashion - Innovative integration of fashion-inspired elements in branding and product design to attract new consumers.
3. Advertising and Marketing - New opportunities for creative agencies to develop captivating and memorable campaigns that push boundaries and challenge societal norms.
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