This Breast Cancer Tee Urges People to Save the Cans
Vasiliki Marapas — October 28, 2013 — Fashion
At first glance, this breast cancer tee looks like recycling-advocating apparel, with the phrase "save the cans" emblazoned on it. However, upon closer inspection you'll notice that the t-shirt features the trademark pink accents of the Breast Cancer Society, and the 'cans' in question are titled "Double D's - blonde bombshell," (with their signature logo worked in there) in reference to something other than a soda can.
Whether or not you're a busty D-cup blonde or an under-the-radar B-cup Brunette, Cloth LTD (the shirt's manufacturer) wants your 'cans' to be healthy. Proceeds of the shirt are donated to those currently battling the disease and also towards finding a cure. This cheeky shirt is available to men and women who wish to be charitable.
Whether or not you're a busty D-cup blonde or an under-the-radar B-cup Brunette, Cloth LTD (the shirt's manufacturer) wants your 'cans' to be healthy. Proceeds of the shirt are donated to those currently battling the disease and also towards finding a cure. This cheeky shirt is available to men and women who wish to be charitable.
Trend Themes
1. Breast Cancer Awareness - There is an opportunity for disruptive innovation in creating innovative and impactful ways to raise awareness and support for breast cancer.
2. Charitable Apparel - The trend of creating apparel items that support a cause or charity presents an opportunity for disruptive innovation in designing unique and meaningful products.
3. Cheeky Messaging - There is an opportunity for disruptive innovation in using humorous and cheeky messaging to draw attention to important causes and engage consumers.
Industry Implications
1. Apparel Manufacturing - The apparel manufacturing industry can embrace disruptive innovation by incorporating charitable initiatives and unique messaging into their products.
2. Non-profit Fundraising - Non-profit organizations focusing on cancer research and awareness can explore disruptive innovation opportunities in partnering with apparel companies to create fundraising products.
3. Cause Marketing - The cause marketing industry can leverage disruptive innovation by developing creative strategies to promote and market apparel items that support charitable causes.
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