Instead of trading for new devices, consumers are opting for cost-effective mods
Implications - With the advent of photo-centric social media sites like Instagram and Pinterest, the dramatic rise in photography has lead to a need for increased storage. Preferring a downstream approach to device upgrading, add-on storage devices are allowing consumers to save photos and data while travelling for optimizing gadget experience. As consumer data levels reach new peaks, the acceptance of higher storage devices and aftermarket tech accessories are satiating consumer demand to capture, create and store without previous constraints.
Trend Themes
1. Mobile Storage Devices - The increase in photo-centric social media sites like Instagram and Pinterest is leading to the need for higher storage devices such as mobile storage solutions like smartphones enabled USB drives, storage-boosting smartphone cases, and portable pocket computers.
2. Wireless Storage Solutions - The transition from hard connections to wireless technology continues to be a trend with products such as wireless storage stations and compact portable media streamers making the transition organic.
3. Multi-functional Storage Devices - Devices such as Mophie's space pack and LaCie Fuel provide multi-functional solutions to the issues many power users face such as limited phone storage and the need for backup batteries.
Industry Implications
1. Mobile Technology - The trend in mobile storage and wireless storage solutions is one that mobile technology professionals can adopt to provide more storage options, especially as social media becomes increasingly photo-centric.
2. Consumer Electronics - Consumer electronics professionals can incorporate multi-functional storage devices into their product lines to solve the issues of limited phone storage and the need for backup batteries.
3. Cloud Computing - The trend in wireless storage solutions and mobile storage devices provide cloud computing professionals with an opportunity to create more efficient and cost-effective cloud solutions.
5 Featured, 43 Examples:
257,306 Total Clicks
Date Range:
Jul 13 — Mar 14
Trending:
Mild
Consumer Insight Topics:
