Brezza Wine Labels are Whimsical Representations of a Gentle Breeze
Susan Keefe — January 11, 2012 — Lifestyle
References: retaildesignblog.net & thedieline
Design students Javier Torres Gonzalez and Carlos Alberto Montano were charged with the task of creating a fictional brand and packaging concept based on childhood memories. The duo selected the change of seasons as their subject and placed a particular focus on nature's breeze. The result was Brezza wine, which sports some fetching and vibrant labels.
Each label and variety of wine attempts to mimic the intoxicating feeling of a year's worth of breezes. From the hot, humid winds of the summer months to the brisk and bitter gusts that accompany the winter, Brezza Wine creates four individual seasonal atmospheres through it's whimsical aesthetics. Each of the four varieties of wine boast a a soft, imaginative label that evokes memories of each seasonal breeze playing across your skin.
Vivid, calming and vibrant, Brezza wine offers a year-long experience.
Each label and variety of wine attempts to mimic the intoxicating feeling of a year's worth of breezes. From the hot, humid winds of the summer months to the brisk and bitter gusts that accompany the winter, Brezza Wine creates four individual seasonal atmospheres through it's whimsical aesthetics. Each of the four varieties of wine boast a a soft, imaginative label that evokes memories of each seasonal breeze playing across your skin.
Vivid, calming and vibrant, Brezza wine offers a year-long experience.
Trend Themes
1. Whimsical Branding - Opportunity for creating fictional brands and packaging concepts that evoke childhood memories through imaginative and vibrant designs.
2. Seasonal Marketing - Potential for developing products or campaigns that highlight the change of seasons and create unique experiences for consumers.
3. Nature-inspired Packaging - Chance to innovate in the packaging industry by designing labels that mimic natural elements and evoke sensory experiences.
Industry Implications
1. Wine - Disruptive opportunity for wineries to create wine varieties that evoke specific seasonal atmospheres through whimsical branding.
2. Design - Potential for designers to explore creative concepts and nostalgic themes, such as childhood memories, in brand development and packaging design.
3. Marketing - Opportunity for marketers to leverage the emotional connection to seasons and create unique experiences through seasonal marketing campaigns.
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