This Miss Mary's Beverage Branding Embraces Vintage Imagery
Jana Pijak — November 21, 2013 — Art & Design
References: lovelypackage & lovelypackage
Conceived by American designer Brandon Van Liere, the Miss Mary’s Morning Elixir packaging highlights retro pin-up branding. This premium Bloody Mary bottle features an illustrated label that evokes an artisan aesthetic while referencing suggestive Vargas girl imagery.
The unique product is branded here as a naughty and coy alcoholic beverage that is not for the faint of heart. Fusing a small-town aesthetic with retro pin-up illustrated art, this Miss Mary's Morning Elixir packaging embodies a nostalgic visual concept.
Reviving retro ad imagery, this alluring bottle and label design features an illustration of a buxom brunette subject who sports a revealing, red one-piece swimsuit. Depicting a subtly sensual air, this bottle's branding is telling of its rich taste.
The unique product is branded here as a naughty and coy alcoholic beverage that is not for the faint of heart. Fusing a small-town aesthetic with retro pin-up illustrated art, this Miss Mary's Morning Elixir packaging embodies a nostalgic visual concept.
Reviving retro ad imagery, this alluring bottle and label design features an illustration of a buxom brunette subject who sports a revealing, red one-piece swimsuit. Depicting a subtly sensual air, this bottle's branding is telling of its rich taste.
Trend Themes
1. Retro Packaging - The use of retro pin-up branding in packaging design is a disruptive innovation opportunity to evoke nostalgia and stand out on shelves.
2. Artisan Aesthetic - Branding products with illustrated labels that evoke an artisan aesthetic is a disruptive innovation opportunity to create a premium and unique product.
3. Reviving Retro Ad Imagery - Reviving retro ad imagery in products' branding is a disruptive innovation opportunity to attract attention and create a sense of nostalgia.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can take advantage of retro pin-up branding to create unique packaging designs that appeal to consumers.
2. Packaging Design - The packaging design industry can explore the use of retro pin-up branding to create visually appealing and nostalgic packages for various products.
3. Art and Illustration - The art and illustration industry can offer their talents to collaborate with brands looking to incorporate retro pin-up branding in their packaging designs.
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