Ghetto Gastro Launches 'Sovereign Syrup Sorghum' for Waffles & Pancakes
Niko Pajkovic — June 18, 2022 — Lifestyle
References: ghettogastro & hypebeast
Ghetto Gastro, a New York-based collective of chefs and foodies, has announced the launch of 'Sovereign Syrup Sorghum,' a limited-edition premium pancake syrup. Appropriately, the new syrup release comes on the heels of the company's previously launched 'Waffle + Pancake Mix.'
The Sovereign Syrup Sorghum is a unique alternative to other liquid sweeteners as it offers an unusual blend of organic dark maple, apple cider, and sorghum. As a result, the syrup delivers a one-of-a-kind flavor profile that is perfect for pancakes or waffles. However, the product can also be added to baked goods as well as mixed in with roasted veggies.
According to Ghetto Gastro, the Sovereign Syrup Sorghum was inspired by the abolitionist alternative to cane sugar -- cane sugar being a product that was historically tied to African and Caribbean slavery in the United States.
Image Credit: Ghetto Gastro
The Sovereign Syrup Sorghum is a unique alternative to other liquid sweeteners as it offers an unusual blend of organic dark maple, apple cider, and sorghum. As a result, the syrup delivers a one-of-a-kind flavor profile that is perfect for pancakes or waffles. However, the product can also be added to baked goods as well as mixed in with roasted veggies.
According to Ghetto Gastro, the Sovereign Syrup Sorghum was inspired by the abolitionist alternative to cane sugar -- cane sugar being a product that was historically tied to African and Caribbean slavery in the United States.
Image Credit: Ghetto Gastro
Trend Themes
1. Artisanal Syrup - The rise of artisanal syrups that offer unique blends of ingredients provides an opportunity for companies to differentiate their products and appeal to consumers seeking premium, one-of-a-kind flavors.
2. Social Justice-inspired Products - As consumers become more socially conscious, products like the Sovereign Syrup Sorghum that are inspired by social justice movements or have a mission behind them can gain traction and loyalty among this consumer group.
3. Versatile Food Additives - Developing food products that can be used in a variety of ways, like the Sovereign Syrup Sorghum which can be added to everything from pancakes to roasted veggies, offers an opportunity for companies to expand their product usage and market appeal.
Industry Implications
1. Food and Beverage - In the food and beverage industry, artisanal syrups and versatile food additives can be a way for companies to differentiate themselves, tap into the premium food market, and attract more socially conscious consumers.
2. Social Justice and Community-based Organizations - Creating products inspired by social justice, like the Sovereign Syrup Sorghum, can be an opportunity for social justice and community-based organizations to fundraise, raise awareness, and advocate for their causes through commercial ventures.
3. Retail - The rise of artisanal and premium food products, including syrups like the Sovereign Syrup Sorghum, provides an opportunity for retailers to capitalize on consumer demand for unique and high-quality food offerings.
1.8
Score
Popularity
Activity
Freshness
