Saffron Road's Wraps are Full of Globally Inspired Flavors
Laura McQuarrie — September 16, 2021 — Lifestyle
References: saffronroad & nosh
Saffron Road, a maker of clean-label frozen entrées, shelf-stable meals, simmer sauces and plant-based protein snacks, recently launched Artisan Wraps to expand its product portfolio. These modern fusion wraps combine Mediterranean flatbreads with South Asian ingredients for flavorful meals that are easy to eat on the go.
Launching this fall, there's Artisan Wraps like Bean & Cheese, Samosa with Chickpeas and Butter Chicken, which are fueled by wither whole plant-based proteins or antibiotic-free chicken. These comforting wraps borrow influences from around the world, as seen in recipes that take cues from the culinary heritage of India, along with traditional tandoor-baked Lavash wraps that are more common to other regions.
These clean-label wraps promise to appeal to time-starved Millennials who crave quick meals and better-for-you frozen options.
Launching this fall, there's Artisan Wraps like Bean & Cheese, Samosa with Chickpeas and Butter Chicken, which are fueled by wither whole plant-based proteins or antibiotic-free chicken. These comforting wraps borrow influences from around the world, as seen in recipes that take cues from the culinary heritage of India, along with traditional tandoor-baked Lavash wraps that are more common to other regions.
These clean-label wraps promise to appeal to time-starved Millennials who crave quick meals and better-for-you frozen options.
Trend Themes
1. Clean-label Frozen Meals - Clean-label frozen meal trend targets Millennials with the promise of quick and healthy options.
2. Global Fusion Foods - Combining flavors from different cultures to create globally-inspired fusion foods represents a disruptive innovation opportunity.
3. Plant-based Proteins - The increasing popularity of plant-based proteins creates opportunities for new products in this space, such as Saffron Road's Artisan Wraps with whole plant-based proteins.
Industry Implications
1. Frozen Food Industry - The frozen food industry can capitalize on demand for healthier, quick meal options with clean-label products like Saffron Road's Artisan Wraps.
2. Food Manufacturing Industry - The global fusion trend provides opportunities for food manufacturers to create unique products that combine flavors from different cultures.
3. Plant-based Protein Industry - Saffron Road's Artisan Wraps demonstrate opportunities for the plant-based protein industry to expand into the convenience foods market with flavorful and healthy options.
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