Bolthouse Farms' Bolts Share Functional Shots for Immunity & More
Laura McQuarrie — December 4, 2019 — Lifestyle
Bolts is a new line of functional shots from Bolthouse Farms that offers two-ounce solutions for everything from energy, immunity and digestion to general wellness. Each kind of shot boasts a different kind of ingredient to support the desired function, such as anti-inflammatory turmeric in the immune-boosting shot, probiotics in the shot for digestion and caffeine in the energizing Bolts.
While Bolthouse Farms makes a variety of full-sized drinks that are fortified with protein, packed with vegetables or made with real coffee, these ultra-portable shots have the potential to support individuals who are looking for ways to support the body's natural functions on the go with a beverage in a size that can rapidly be consumed.
While Bolthouse Farms makes a variety of full-sized drinks that are fortified with protein, packed with vegetables or made with real coffee, these ultra-portable shots have the potential to support individuals who are looking for ways to support the body's natural functions on the go with a beverage in a size that can rapidly be consumed.
Trend Themes
1. Functional Shots - The trend of producing functional shots providing consumers with two-ounce solutions for health benefits, including energy, immunity, digestion, and general wellness.
2. Personalized Nutrition - The trend of offering customized nutrition shots to target specific health needs of customers.
3. Sustainable Wellness - The trend of incorporating eco-friendly and sustainable ingredients in health shots to promote not only individual wellness, but the wellness of the environment.
Industry Implications
1. Beverage Industry - The trend towards functional shots provides an opportunity for the beverage industry to innovate and expand their product lines to cater to health-conscious consumers.
2. Nutritional Supplements Industry - The trend towards personalized nutrition and functional shots provides an opportunity for the nutritional supplement industry to create new products to meet the specific health needs of customers.
3. Sustainable Packaging Industry - The trend towards incorporating eco-friendly and sustainable ingredients in health shots provides an opportunity for the sustainable packaging industry to collaborate with the beverage and nutritional supplement industries to create more sustainable products.
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