The World's First Plant-Based Sub Shop Chain is Operating as a Ghost Kitchen
Laura McQuarrie — March 23, 2022 — Lifestyle
References: prnewswire
Award-winning condiment brand Only Plant Based! is teaming up with Unreal Deli meats and Acelerate ghost kitchens to launch the world's first plant-based sub shop chain. Now operating in Austin, Denver, Los Angeles, New York City and Raleigh, the sub shop shares deli-style plant-based meats in the style of corned beef, turkey and steak with ultra-creamy eggless mayonnaise dressings.
Through the ghost kitchens across the United States, customers can order menu items like the Unreal Cheesesteak, Reuben, Albuturk'y Sub and other vegan subs. Although the plant-based sandwiches will delight vegan and vegetarian consumers who are looking for quick and comforting lunches, Unreal Deli owner Jenny Goldfarb says, "one would never know they're all made of plants," and flexitarians are sure to be pleased as well.
Through the ghost kitchens across the United States, customers can order menu items like the Unreal Cheesesteak, Reuben, Albuturk'y Sub and other vegan subs. Although the plant-based sandwiches will delight vegan and vegetarian consumers who are looking for quick and comforting lunches, Unreal Deli owner Jenny Goldfarb says, "one would never know they're all made of plants," and flexitarians are sure to be pleased as well.
Trend Themes
1. Plant-based Sub Shops - Unreal Deli meats and Only Plant Based! condiments are teaming up to launch plant-based sub shop chains as ghost kitchens.
2. Flexitarian-friendly Meat Alternatives - The popularity of Unreal Deli's plant-based meats highlights the potential for flexitarian-friendly options that appeal to both meat-eaters and vegetarians/vegans.
3. Ghost Kitchen Expansion - The success of this plant-based sub shop chain as a ghost kitchen model has the potential to encourage the expansion of other culinary concepts in this format.
Industry Implications
1. Food and Beverage - The plant-based food industry has the potential for growth and innovation in the development of flavorful and convincing meat alternatives.
2. E-commerce - Ghost kitchens provide an opportunity for online food ordering and delivery businesses to reduce overhead costs as well as offer more diverse dining options.
3. Packaged Foods - The success of Only Plant Based! as a condiment company shows the potential for innovation in the development of plant-based condiments and dressings that mimic traditional animal-based products.
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