Sprout Organic Launched a Vegan Baby Formula in Australia
Laura McQuarrie — January 23, 2021 — Life-Stages
References: sproutorganic.au & livekindly.co
Australian plant-based kids nutrition company Sprout Organic launched a first-of-its-kind vegan baby formula in the country, offering parents an alternative all-organic, plant-powered solution. While there are some vegan baby formulas on the market, this one sets itself apart as one that's 100% plant-based, organic and certified vegan.
Specifically formulated to support the development of babies through to six months of age, the product is nutritionally complete and packed with nourishing superfoods, added DHA and probiotics. In place of soy, the plant-based formula uses rice starch to avoid the use of a common allergen and offer an easy-to-digest alternative. Sprout Organics’ business manager, Nadia Schilling, notes that "87% of mothers utilize a formula in the first 12 months from birth, so [the] formula is a clear necessity."
Specifically formulated to support the development of babies through to six months of age, the product is nutritionally complete and packed with nourishing superfoods, added DHA and probiotics. In place of soy, the plant-based formula uses rice starch to avoid the use of a common allergen and offer an easy-to-digest alternative. Sprout Organics’ business manager, Nadia Schilling, notes that "87% of mothers utilize a formula in the first 12 months from birth, so [the] formula is a clear necessity."
Trend Themes
1. Vegan Baby Formulas - The increasing demand for plant-based nutrition is creating an opportunity for companies to develop more vegan baby formulas.
2. Certified Organic Baby Formulas - Parents are looking for products that are all-organic and plant-powered, creating a niche for certified organic baby formulas.
3. Superfood-infused Baby Formulas - Adding superfoods to baby formulas can provide added nutrition and health benefits, creating an opportunity for companies to develop more superfood-infused baby formulas.
Industry Implications
1. Baby Formula Industry - There is an opportunity for the baby formula industry to innovate and create more plant-based, organic, and superfood-infused products to cater to the increasing demand for these types of formulas.
2. Plant-based Food Industry - The plant-based food industry can widen its scope and venture into the baby formula market by developing innovative plant-based, superfood-infused, and organic formulas for babies.
3. Organic Food Industry - The organic food industry can expand its product line and appeal to a wider audience by developing and marketing certified organic baby formulas that cater to health and wellness-conscious parents.
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