Boursin Dairy-Free will Feature a Signature Garlic & Herbs Flavor
Michael Hemsworth — October 23, 2020 — Marketing
The Boursin Dairy-Free vegan cheese spread is the latest creation from the brand that is focused on providing consumers with a plant-based option to enjoy in place of its flavorful original. The spread will come in the brand's signature Garlic & Herbs flavor and will come in a six-ounce package that is fully recyclable. Priced at $6.99, the spread will be launched in late-October exclusively through Amazon Fresh with a wider release slated to take place in 2021.
The Boursin Dairy-Free vegan cheese spread was developed with guidance from the Follow Your Heart (FYH) vegan brand in order to make it a product that will perfectly fit the needs of consumers who lead a plant-based lifestyle.
The Boursin Dairy-Free vegan cheese spread was developed with guidance from the Follow Your Heart (FYH) vegan brand in order to make it a product that will perfectly fit the needs of consumers who lead a plant-based lifestyle.
Trend Themes
1. Plant-based Cheese Alternatives - Disruptive innovation opportunity: Developing new and innovative plant-based cheese spreads that cater to the growing demand for vegan options.
2. Recyclable Packaging - Disruptive innovation opportunity: Creating sustainable packaging solutions for vegan cheese spreads to address the environmental concerns of consumers.
3. Online Grocery Retail - Disruptive innovation opportunity: Expanding online distribution channels for vegan cheese spreads to reach a wider consumer base and capitalize on the growing trend of e-commerce.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Incorporating technology and food science to develop new plant-based cheese alternatives and transform the vegan cheese industry.
2. Packaging and Sustainable Materials - Disruptive innovation opportunity: Investing in research and development to create innovative, recyclable packaging solutions for food products, including vegan cheese spreads.
3. E-commerce and Online Grocery - Disruptive innovation opportunity: Leveraging technology and logistics to optimize online grocery retail platforms for the seamless distribution of vegan cheese spreads.
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