Snickers Hi Protein Crisp Has 20-Grams of Protein Per Bar
Michael Hemsworth — August 27, 2021 — Marketing
References: marschocolatedrinksandtreats & talkingretail
High-protein snacks continue to be a popular option with many health-focused consumers looking to stay fueled throughout the day, so the Snickers Hi Protein Crisp candy bar is positioned as a familiar flavor variety to try out.
The candy bar is characterized by its familiar format that calls to mind the Snickers flavor that consumers have come to know and love, but has been enhanced with additional protein for a total of 20-grams per serving. This positions the 55-gram bars as the perfect hybrid snack that will satiate hunger as well as cravings for a sweet treat.
General Manger at Mars Chocolate Drinks & Treats Michelle Frost spoke on the new Snickers Hi Protein Crisp saying, "Snickers is our number one performing brand within our specialist sports range of products and seeing how well the crisp products have performed elsewhere in the business, it made sense to make Snickers Hi Protein Crisp our next new product. Snickers Hi Protein White Chocolate bar became our second best-selling protein bar after launch and has continued to perform at this level, with sales second only to our original Snickers Hi Protein bar.”
The candy bar is characterized by its familiar format that calls to mind the Snickers flavor that consumers have come to know and love, but has been enhanced with additional protein for a total of 20-grams per serving. This positions the 55-gram bars as the perfect hybrid snack that will satiate hunger as well as cravings for a sweet treat.
General Manger at Mars Chocolate Drinks & Treats Michelle Frost spoke on the new Snickers Hi Protein Crisp saying, "Snickers is our number one performing brand within our specialist sports range of products and seeing how well the crisp products have performed elsewhere in the business, it made sense to make Snickers Hi Protein Crisp our next new product. Snickers Hi Protein White Chocolate bar became our second best-selling protein bar after launch and has continued to perform at this level, with sales second only to our original Snickers Hi Protein bar.”
Trend Themes
1. Protein-rich Snacks - The popularity of high-protein snacks creates an opportunity for businesses to innovate and offer unique, protein-packed products to meet consumer demand.
2. Hybrid Snacks - Combining familiar snacks with additional health benefits, like protein, presents a disruptive innovation opportunity for businesses.
3. Specialist Sports Range of Products - Expanding a company's specialty product lines, like sports-focused snacks high in protein, can appeal to a growing consumer base interested in health and wellness.
Industry Implications
1. Food and Beverage - Innovation within the food and beverage industry can meet the demand for high-protein, hybrid snacks that satisfy cravings while providing nutrition.
2. Fitness and Nutrition - Businesses within the fitness and nutrition industry can capitalize on the popularity of protein-rich snacks by offering their customers convenient and tasty options to fuel their workouts.
3. Sports Merchandise - Companies specializing in sports merchandise can expand their product offerings to include protein-rich snacks targeted towards athletes and health-conscious consumers.
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