Bolthouse Farms' Newest Product is an Almond Butter Protein Drink
Laura McQuarrie — June 4, 2016 — Lifestyle
References: trndmonitor & bolthouse
Most consumers are used to getting almond butter protein in the form of a nut spread, but one of the newest products from Bolthouse Farms provides a more refreshing way to fuel up. The 'Protein Plus Banana Honey Almond Butter' is a creamy beverage blend that provides 30 grams of protein per serving, as well as more than 20 vitamins in an easy-to-consume format.
Alongside honey and banana puree, the beverage gets its natural sweetness from ingredients like cane sugar and coconut water—these flavors are even more amplified with a small amount of sea salt.
A perceived deficiency of the nutrient among consumers has created a booming market for portable high-protein snacks, desserts and beverages.
Alongside honey and banana puree, the beverage gets its natural sweetness from ingredients like cane sugar and coconut water—these flavors are even more amplified with a small amount of sea salt.
A perceived deficiency of the nutrient among consumers has created a booming market for portable high-protein snacks, desserts and beverages.
Trend Themes
1. Almond Butter Beverages - The trend of incorporating almond butter into non-spread beverages creates a new category of protein drinks that offer a sweet and refreshing way to consume high levels of protein.
2. Portable High-protein Beverages - The growing market for portable high-protein beverages indicates that consumers are increasingly interested in nutrition options they can take on-the-go.
3. Nutrient-fortified Beverages - Beverages that are fortified with nutrients, like Bolthouse Farms' Protein Plus Banana Honey Almond Butter drink, align with consumers' health-conscious values and offer an innovative approach to traditional nutrient sources.
Industry Implications
1. Beverage Industry - The beverage industry can consider producing more options for protein drinks, like Bolthouse Farms' Protein Plus Banana Honey Almond Butter, to cater to consumers who want refreshing yet protein-packed alternatives.
2. Snack Industry - The snack industry can take notice of the growing demand for portable high-protein snacks and develop innovative products that offer the right balance of nutrition and convenience.
3. Health Food Industry - Nutrient-dense and convenient products like Bolthouse Farms' Protein Plus Banana Honey Almond Butter beverage suggest the health food industry can meet consumer needs by developing innovative foods and drinks that fulfill nutritional requirements while aligning with modern values of health and wellness.
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