The popularity of astrology has brought it into the wellness industry
Trend - Astrology themed "wellness" products are becoming more popular as astrology continues being an outlet for Millennial and Gen Z consumers. Products in this space include everything from themed candles to supplements.
Insight - Millennial and Gen Z consumers' pursuit of health includes more than just nutrition and fitness, driving the popularity of the wellness industry. Global issues, social media, and rapid cultural changes are all impacting these demographics' desire to be healthy outside of just the physical--focusing on mental health, spirituality, and personal enjoyment. As the definition of wellness becomes more expansive, brands have the opportunity to explore unlikely ways they can prioritize their customers' well-being.
Insight - Millennial and Gen Z consumers' pursuit of health includes more than just nutrition and fitness, driving the popularity of the wellness industry. Global issues, social media, and rapid cultural changes are all impacting these demographics' desire to be healthy outside of just the physical--focusing on mental health, spirituality, and personal enjoyment. As the definition of wellness becomes more expansive, brands have the opportunity to explore unlikely ways they can prioritize their customers' well-being.
Workshop Question - What are some unlikely ways your brand could incorporate wellness into its product experience?
Trend Themes
1. Expansion of Wellness Industry - The wellness industry is evolving to incorporate astrology into its offerings, leading to innovative products that cater to the mental and spiritual well-being of Millennial and Gen Z consumers.
2. Personalization in Self-care - Astrology-themed products allow for more personalization in self-care routines, paving the way for brands to develop unique items that are tailored to specific zodiac archetypes and resonate with consumers.
3. Astrology in Lifestyle Products - The inclusion of astrology in various lifestyle products not only adds a touch of mysticism to everyday items, but also offers opportunities for disruptive innovations and appeal to a wider audience.
Industry Implications
1. Digital Health & Wellness Apps - Astrology-influenced digital platforms and wellness apps can provide innovative support for personalized care, mental health, and spiritual well-being that cater to the evolving demands of consumers.
2. Consumer Goods & Functional Products - Brands can explore integrating astrology in product development across a variety of industries such as skincare, home products, food and beverage, creating opportunities for highly personalized and tailored experiences.
3. Astrology in Marketing & Branding - Astrology can act as a powerful marketing tool and branding strategy, enabling businesses to tap into the preferences of various demographics and create compelling campaigns that appeal to a diverse consumer base.
