Odysea Houmous is Being Launched in the UK as the First of its Kind
Michael Hemsworth — January 19, 2021 — Marketing
The Odysea Houmous is a new product from the Greek food brand for the UK market that is focused on providing consumers with a high-quality snack option that is perfect for enjoyment at anytime of day.
The hummus is Ade with a blend of chickpeas, cumin and tahini with balanced citrus notes in the mix as well as extra virgin olive oil, which makes it well-suited for vegetarian and vegan consumers. The clean-label product features a glass jar packaging that is completely free of plastic.
The Odysea Houmous is reported to have a silky texture and a rich, Mediterranean-inspired flavor that is perfect as a dip, spread on your choice of recipe and more. The product is being launched at Sainsbury's locations nationwide at a price point of £2.50.
The hummus is Ade with a blend of chickpeas, cumin and tahini with balanced citrus notes in the mix as well as extra virgin olive oil, which makes it well-suited for vegetarian and vegan consumers. The clean-label product features a glass jar packaging that is completely free of plastic.
The Odysea Houmous is reported to have a silky texture and a rich, Mediterranean-inspired flavor that is perfect as a dip, spread on your choice of recipe and more. The product is being launched at Sainsbury's locations nationwide at a price point of £2.50.
Trend Themes
1. Shelf-stable Vegan Snacks - Opportunity for food brands to create shelf-stable vegan snacks using natural ingredients and eco-friendly packaging.
2. Clean-label Products - Opportunity for businesses to create products with minimal ingredients listed on the label.
3. Mediterranean-inspired Flavors - Opportunity for food brands to offer products with unique, Mediterranean-inspired flavors.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to create clean-label vegan snacks with unique and bold flavors.
2. Sustainability - Opportunity for companies to focus on eco-friendly packaging for shelf-stable food products.
3. Retail - Opportunity for retailers to offer consumers a wider variety of vegan snack options with unique, bold flavors.
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