Rowse ChocoBee is Made with Just Two Ingredients
Michael Hemsworth — February 6, 2021 — Marketing
References: rowsehoney & foodbev
The Rowse ChocoBee is a new offering from the Valeo Foods-owned brand in the UK that will provide consumers with an alternative way to enhance their favorite breakfast foods and recipes in a simple yet delicious way.
The spread is positioned as an alternative to other chocolaty spreads on the market, but contains just two ingredients in the recipe: 100% pure, natural honey along with UTZ-certified sustainable cocoa. The spread comes packaged in 100% recyclable containers.
Marketing Director at Rowse Honey Kirstie Jamieson spoke on the new Rowse ChocoBee spread saying, "We know consumers are looking for a chocolate spread that not only tastes great but delivers on their desire to choose sustainable products, meaning no palm oil and 100% sustainably sourced ingredients. This is what Rowse ChocoBee delivers to the chocolate spreads category containing only 100% pure natural honey and sustainably farmed cocoa, certified by UTZ, a program that’s part of the Rainforest Alliance."
The spread is positioned as an alternative to other chocolaty spreads on the market, but contains just two ingredients in the recipe: 100% pure, natural honey along with UTZ-certified sustainable cocoa. The spread comes packaged in 100% recyclable containers.
Marketing Director at Rowse Honey Kirstie Jamieson spoke on the new Rowse ChocoBee spread saying, "We know consumers are looking for a chocolate spread that not only tastes great but delivers on their desire to choose sustainable products, meaning no palm oil and 100% sustainably sourced ingredients. This is what Rowse ChocoBee delivers to the chocolate spreads category containing only 100% pure natural honey and sustainably farmed cocoa, certified by UTZ, a program that’s part of the Rainforest Alliance."
Trend Themes
1. Sustainable Chocolate Spreads - A trend that focuses on using sustainably sourced ingredients in chocolate spreads.
2. Minimalist Ingredients - A trend that emphasizes products with fewer but higher-quality ingredients such as the 2 ingredients used in Rowse ChocoBee.
3. Recyclable Packaging - A trend that values the use of 100% recyclable containers for products like Rowse ChocoBee.
Industry Implications
1. Food Manufacturing - Manufacturers can innovate by sourcing sustainably produced ingredients and incorporating minimalist ingredients to create sustainable chocolate spreads.
2. Eco-friendly Packaging - Industry players can capitalize on the trend towards recyclable packaging by incorporating eco-friendly containers for their products.
3. Confectionery Retail - Retailers can offer sustainable chocolate spreads like Rowse ChocoBee to appeal to consumers looking for products with sustainably farmed ingredients.
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