AURA's Hair Product Formulas Target Both Care and Color Goals
Laura McQuarrie — January 25, 2021 — Fashion
References: AURAHAIRCARE & prnewswire
AURA offers a different approach to hair care by offering made-to-order formulas that can be personalized and pigmented according to a customer's needs and preferences. AURA is a new launch from the creators of the award-winning custom hair color company eSalon. The range of premium shampoos, conditioners and masques include options for all hair types and they are entirely vegan and cruelty-free, and made without parabens, SLS and SLES.
As well as being able to define curls, boost volume or support general nourishment with the brand's products, consumers will find that they can also add in pigment or semi-permanent pigment, as well as aromas as their desired level of strength.
AURA packages its products in bottles and jars that are made from 100% recycled materials.
As well as being able to define curls, boost volume or support general nourishment with the brand's products, consumers will find that they can also add in pigment or semi-permanent pigment, as well as aromas as their desired level of strength.
AURA packages its products in bottles and jars that are made from 100% recycled materials.
Trend Themes
1. Customized Haircare - AURA's made-to-order and pigmented hair product formulas are disrupting the traditional haircare market by allowing consumers to personalize and tailor their hair routine.
2. Sustainable Packaging - AURA's use of 100% recycled materials for their product packaging is disrupting the beauty industry by offering a sustainable alternative to single-use plastics.
3. Vegan and Cruelty-free - AURA's commitment to vegan and cruelty-free products is disrupting the beauty industry by offering a more ethical and environmentally-friendly option for consumers.
Industry Implications
1. Beauty - AURA's innovative approach to haircare is disrupting the traditional beauty industry with their made-to-order, pigmented, and sustainable product offerings.
2. Sustainability - AURA's use of 100% recycled materials for their product packaging is disrupting the sustainability industry by providing a new standard for eco-friendly packaging options in the beauty market.
3. Personalization - AURA's made-to-order and pigmented hair product formulas are disrupting the personalization industry by offering a one-of-a-kind, personalized haircare experience for every individual consumer.
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