Campbell's Added Heat to Its Chunky Classic Chicken Noodle Soup
Laura McQuarrie — July 9, 2021 — Lifestyle
References: campbells & brandeating
Chicken noodle soup is known for its mild, comforting flavors but Campbell's is turning up the heat with an all-new variety of Chunky Spicy Chicken Noodle Soup. The brand's best-selling Chunky Classic Chicken Noodle Soup can now be experienced with a spicy kick thanks to the addition of capsaicin and vinegar for a finish that reminds of hot sauce.
Appealing to chicken noodle soup lovers who want to challenge their palate and experience a new twist on a comforting pantry staple, the Chunky Spicy Chicken Noodle Soup remixes a classic recipe of noodles, veggies and chicken.
A spicy shot of heat adds depth of flavor to meals and snacks and those who have an affinity for spicy foods are being delighted by seeing their favorite products reinvented with an edge.
Appealing to chicken noodle soup lovers who want to challenge their palate and experience a new twist on a comforting pantry staple, the Chunky Spicy Chicken Noodle Soup remixes a classic recipe of noodles, veggies and chicken.
A spicy shot of heat adds depth of flavor to meals and snacks and those who have an affinity for spicy foods are being delighted by seeing their favorite products reinvented with an edge.
Trend Themes
1. Spicy Soup Varieties - As consumers' palates evolve, there is an opportunity for brands to develop new spicy takes on classic soup recipes to appeal to those seeking new flavor experiences.
2. Capsaicin-infused Products - Capsaicin, the ingredient responsible for the heat in spicy foods, can be used to enhance the flavor profile of a wide range of foods and beverages.
3. Comfort Food Remixes - Brands can capitalize on consumers' love for comfort foods by offering new twists on classic recipes, like Campbell's Chunky Spicy Chicken Noodle Soup.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can explore new product offerings and flavor profiles that tap into consumers' evolving taste preferences, such as spicy and bold flavors.
2. Consumer Packaged Goods - Brands in the consumer packaged goods industry can leverage consumers' desire for familiar and comforting foods by remixing classic recipes with unexpected flavor twists, like Campbell's Chunky Spicy Chicken Noodle Soup.
3. Grocery Retail - Grocery retailers can stock their shelves with innovative, spicy twists on classic comfort foods like Campbell's Chunky Spicy Chicken Noodle Soup to meet the demands of consumers looking for new flavor experiences.
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