Confectionary foods and drinks are made with rice milk instead of dairy
Trend - Rice milk is slowly becoming a popular alternative ingredient in sweet food and beverage items that typically contain dairy. Everything from ice creams to chocolates are using the nutritious dairy alternative as a base.
Insight - Food and beverage alternatives remain popular among consumers as people look for ways to cut down on certain ingredients due to personal preferences, allergies and intolerances. Brands that prioritize consumers' niche needs in both their daily consumption habits and their indulgences are going to be more appealing than those that don't.
Insight - Food and beverage alternatives remain popular among consumers as people look for ways to cut down on certain ingredients due to personal preferences, allergies and intolerances. Brands that prioritize consumers' niche needs in both their daily consumption habits and their indulgences are going to be more appealing than those that don't.
Workshop Question - How is your brand prioritizing consumers more personal needs and preferences?
Trend Themes
1. Plant-based Milk Alternatives - Confectionary foods and drinks are increasingly made with plant-based milk alternatives.
2. Allergy-friendly Products - Consumers' focus on health and wellness is leading to increased interest in allergy-friendly products.
3. Customization - Brands that allow for customization of food and beverage offerings are becoming more appealing to consumers.
Industry Implications
1. Food and Beverage - Brands in the food and beverage sector can explore the use of plant-based milk alternatives and allergy-friendly products.
2. Desserts - The desserts industry can benefit from creating customized dessert options that cater to the consumers' individual needs and preferences.
3. Health and Wellness - The health and wellness industry can incorporate the use of plant-based milk alternatives and allergy-friendly products into their offerings to appeal to consumers' dietary restrictions.
