Smartphone-sanitizing tech is increasingly in demand
Trend - Smartphones tend to carry a lot of bacteria because of how often they're used, and brands are addressing this issue by offering simple devices that disinfect smartphones both at home and on-the-go.
Insight - With the ongoing pandemic still an issue, people around the world are remaining vigilant with their personal health and hygiene. The increased emphasis consumers have put on hygiene in the last several months will likely continue even in a post-pandemic world, and brands and institutions are adapting to this shift.
Insight - With the ongoing pandemic still an issue, people around the world are remaining vigilant with their personal health and hygiene. The increased emphasis consumers have put on hygiene in the last several months will likely continue even in a post-pandemic world, and brands and institutions are adapting to this shift.
Workshop Question - How does your brand plan to maintain and improve health and safety measures internally and/or for customers?
Trend Themes
1. Increased Demand for Phone Sanitization - With hygiene remaining a top priority even in a post-pandemic world, brands are offering simple devices that disinfect smartphones both at home and on-the-go to cater to the growing demand for phone sanitization.
2. On-the-go Sanitization Solutions - Consumers are adapting to the needs of the present and future with on-the-go solutions to make their interactions with everyday environments safer.
3. Dual-purpose Sanitizing - Dual-purpose sanitizing equipment offers disruptive innovation opportunities to keep essential solutions free from unwanted germs, bacteria, and viruses, while also acting as a functional addition to a desktop or bedside table.
Industry Implications
1. Mobile Device Accessories - Mobile device accessory companies can focus on producing phone sanitizing gadgets that are highly portable and can be used both at home and on the go.
2. Consumer Electronics - Consumer electronics manufacturers can produce technology-driven sanitization devices that cater to on-the-go and in-home use.
3. Healthcare - Healthcare institutions can incorporate the use of sanitization equipment that helps to eradicate germs and bacteria, minimizing cross-contamination when coming into contact with surfaces.
