Brands are putting together skincare kits that treat skin issues caused by masks
Trend - As some brands market skincare products designed to treat "maskne," others are putting together entire kits that are said to counteract the various effects that facial covering can have on people's skin over time.
Insight - The impact of the ongoing pandemic on people's lives has been enormous, with everything from professional and lifestyle changes to smaller, unpredicted consequences occurring in consumers' lives simultaneously. People are looking for both micro and macro solutions for the various ways in which COVID-19 has affected their lives.
Insight - The impact of the ongoing pandemic on people's lives has been enormous, with everything from professional and lifestyle changes to smaller, unpredicted consequences occurring in consumers' lives simultaneously. People are looking for both micro and macro solutions for the various ways in which COVID-19 has affected their lives.
Workshop Question - How is your brand prioritizing pandemic-specific solutions for its customers?
Trend Themes
1. Pandemic Skincare Kits - Skincare brands are creating packaged solutions for new skincare issues caused by the pandemic, such as maskne, stress, and environmental pollutants.
2. Mask-friendly Skincare Sets - Skincare brands are bundling their products into kits that are specifically designed to be applied while wearing face masks, as mask-wearing has become a commonplace during the pandemic.
3. Micro and Macro Solutions for Covid-19-related Skin Issues - Consumers are seeking both individual and comprehensive skincare solutions to address the numerous ways in which the pandemic has impacted their lives, including skincare.
Industry Implications
1. Skincare and Beauty Industry - The skincare and beauty industry has seen a shift in consumer demand for pandemic-specific products and packaging and could benefit from creating more personalized and solution-driven products.
2. Packaging Industry - The packaging industry has the opportunity to innovate new packaging solutions and designs for pandemic-specific products, such as mask-friendly skincare sets and products that require touchless application.
3. Wellness Industry - The wellness industry has the opportunity to promote a holistic approach to skincare solutions, combining skincare with stress-reducing techniques and self-care rituals to help individuals cope with the pandemic's impact on their lives.
