Oumph! Debuted a New Vegan Burger fit for "Cannibals-Turned-Vegan"
Grace Mahas — October 27, 2021 — Marketing
Oumph!, the plant-based food company from Sweden, recently launched a new Halloween burger fir for "cannibals-turned-vegan." The new Human Meat Plant-Based Burger mimics the taste and texture of human flesh — without sacrificing any humans in the process. The burger is made from soy, mushrooms, wheat protein, plant-based fats, and spices.
Oumph! wanted to show the world that its possible to create plant-based products that taste like any kind of meat and the new campaign underscores this point. “We developed this burger in no time, as soon as we knew what taste and texture we were after. This is our ultimate and weird way of showing that it’s possible to create any type of food by using just plants,” Anders Ankan Linden, Oumph! co-founder, corporate chef and head of innovation, said in a statement.
Fans who dare try the Human Meat Plant-Based Burger are invited to test it out for themselves on Saturday, Oct. 30 from 10 pm at Nytorget.
Image Credit: Oumph!
Oumph! wanted to show the world that its possible to create plant-based products that taste like any kind of meat and the new campaign underscores this point. “We developed this burger in no time, as soon as we knew what taste and texture we were after. This is our ultimate and weird way of showing that it’s possible to create any type of food by using just plants,” Anders Ankan Linden, Oumph! co-founder, corporate chef and head of innovation, said in a statement.
Fans who dare try the Human Meat Plant-Based Burger are invited to test it out for themselves on Saturday, Oct. 30 from 10 pm at Nytorget.
Image Credit: Oumph!
Trend Themes
1. Plant-based Meat Substitutes - Plant-based companies are focusing on creating substitutes for animal-based meat products.
2. Food Personalization - Plant-based companies are targeting customers who want personalized and unique meat replacement options.
3. Weird and Unique Food Trends - Plant-based companies are creating new and unique food options to grab customers' attention and stand out in the market.
Industry Implications
1. Plant-based Food Industry - This article focuses on Oumph!, a notable plant-based food company from Sweden, and highlights the push for more plant-based options.
2. Fast Food Industry - Fast food chains and restaurants could incorporate plant-based options, including unique substitutes like Oumph!'s Human Meat Plant-Based Burger, in their menus
3. Food Marketing Industry - Companies promoting and marketing plant-based meat substitutes and unique food trends have an opportunity to increase their reach and connect with a wider audience.
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