These American Licorice Company Valentine's Day Products are Sweet
Michael Hemsworth — February 11, 2022 — Marketing
References: shop.americanlicorice & drugstorenews
The 2022 American Licorice Company Valentine's Day products have been launched by the brand with the romantic holiday in mind that will provide consumers of all ages with a way to get in on the celebrations.
The lineup includes the new Red Vines Valentine’s Day Tray, Torie & Howard Valentine’s Day Organic Chewie Fruities and the Sour Punch Candy Hearts. Each of the products highlight red and pink color schemes along with sweetly themed shapes to make them perfect for gifting or enjoyment on their own.
The 2022 American Licorice Company Valentine's Day products are being made available directly from the brand online as well as from brick-and-mortar retailers including Hy-Vee, Harris Teeter, Rite Aid, Giant Eagle, CVS Pharmacy, Target and SuperValu.
The lineup includes the new Red Vines Valentine’s Day Tray, Torie & Howard Valentine’s Day Organic Chewie Fruities and the Sour Punch Candy Hearts. Each of the products highlight red and pink color schemes along with sweetly themed shapes to make them perfect for gifting or enjoyment on their own.
The 2022 American Licorice Company Valentine's Day products are being made available directly from the brand online as well as from brick-and-mortar retailers including Hy-Vee, Harris Teeter, Rite Aid, Giant Eagle, CVS Pharmacy, Target and SuperValu.
Trend Themes
1. Romantic Candy Trends - An opportunity for candy companies to create new candy lines for the upcoming Valentine's Day and explore potential new and exciting flavors
2. Holiday Product Lineups - An opportunity for companies to create and launch seasonal product lines with thematic colors and shapes to celebrate various holidays throughout the year
3. Direct-to-consumer Sales - An opportunity for candy companies to establish an online presence and reach a wider audience by introducing e-commerce to their sales channels
Industry Implications
1. Candy Manufacturing - Candy companies can increase their Valentine's Day offerings with creatively themed candies and explore other holiday celebrations throughout the year with seasonal product lines
2. Retail and E-commerce - Retailers can benefit from partnering with candy companies and carrying specialty candy products that cater to holidays and special occasions. E-commerce businesses may explore direct sales with candy companies through online platforms
3. Marketing and Advertising - Businesses focusing on marketing and advertising can take advantage of seasonal and holiday-based campaigns to promote specialty candy products for Valentine's Day and other celebrations throughout the year.
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