Brands are optimizing nootropic drinks with free-from formulas & packaging
Trend - Brands are looking to cater to wellness-minded consumers with new, free-from, and plant-based nootropic beverages. Besides the absence of sugar, caffeine, and synthetics, companies are making these drinks available in modern and minimalist packaging.
Insight - Given the often busy and stressful environment that contemporary consumers are finding themselves in the digital age, many are looking to strike a balance between productivity and wellness. In this space, individuals are creating a demand for healthy products and services that can offer them mental and physical support. As a result, consumers feel more secure and energized to complete their tasks, while also gaining peace of mind about their long-term health.
Insight - Given the often busy and stressful environment that contemporary consumers are finding themselves in the digital age, many are looking to strike a balance between productivity and wellness. In this space, individuals are creating a demand for healthy products and services that can offer them mental and physical support. As a result, consumers feel more secure and energized to complete their tasks, while also gaining peace of mind about their long-term health.
Workshop Question - How can your brands better support consumers in their day-to-day?
Trend Themes
1. Free-from Formulas - Brands are optimizing nootropic drinks with free-from formulas.
2. Minimalist Packaging - Companies are making nootropic drinks available in modern and minimalist packaging.
3. Plant-based Nootropics - Brands are catering to wellness-minded consumers with new, plant-based nootropic beverages.
Industry Implications
1. Food & Beverage - Brands in the food and beverage industry can explore the booming market for free-from, plant-based, and nootropic drinks to cater to wellness-minded consumers.
2. Health & Wellness - Companies in the health and wellness industry can leverage the trend for all-natural, plant-based nootropic drinks and help consumers boost their productivity and overall health.
3. Packaging - New demand for minimalist and modern packaging design in the nootropic drinks industry presents opportunities for companies in the packaging industry to develop creative and appealing designs.
